Conversational AI for Customer Engagement: Transforming Interactions

In addition, you can use this method of marketing to direct new customers to certain products and services or even upsell to existing customers. Your sales team has the resources to qualify leads faster and move customers through the sales funnel much more quickly. Conversational marketing involves a much deeper level of engagement and helps to move the customer through sales and marketing funnels using similar mechanisms to that of a real-time conversation.

For instance, imagine the scenario where a customer is talking to an agent on chat. The conversation is happening to and fro; it is one-on-one, and there is scope for immediate resolution. Real-time conversations with customers are important in today’s business environments where customer satisfaction is the foundation for business growth. Customer engagement paves the path to increased customer satisfaction and company profits, and contributes to market share gain. Conversational messaging paves a path for two-way communication where both the business and customers engage with each other.… Continuar a ler